You name it, I write it.

My strength and differentiation is my background in marketing. I understand that any writing must help achieve a marketing objective. Ultimately, readers must take action and seek your products or services. Good writing helps move the needle.

My writing achieves practical goals. And I meet deadlines.

It all begins with a marketing perspective

A strategic approach to writing begins with a knowledge of marketing. What is the brand? What is the desired action? What are the strategic advantages over the competition? Who is the audience? What is the content marketing strategy? What is the social media marketing strategy? What are the client personas and journeys? How will the content position the client as a thought leader? I’ll want answers to these questions before I begin the writing.

Broad experience as a writer

As a senior copywriter, I can write in almost any style on almost any subject and in any form.

I start with understanding strategy, matching your style and tone, or creating a style and tone that advances your goals and is true to your brand.

SEO specialty

Much of my writing is for websites. I know and incorporate:

  • Keyword density

  • Link Lifting

  • Meta and alt tagging

  • Repurposing on social media sites

  • Email campaigns to multiply cross traffic

I write:

  • Websites

  • Blogs

  • Reports

  • White papers

  • Email campaigns

  • Brochures

  • Mailers

  • Annual reports

  • Testimonials

  • Bios

  • Newsletters

  • Speeches

  • Conference exhibitions

  • Brand guidelines

  • Posters

  • Invitations